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As 18-year-olds enter college or the workforce, media consumption becomes more mobile. Podcasting has seen a massive surge in this bracket.

There is a growing skepticism toward traditional advertising. 18-year-olds prefer "de-influencing" content—where creators tell them what not to buy—valuing honesty over a paycheck. The Bottom Line As 18-year-olds enter college or the workforce, media

When 18-year-olds do turn to traditional streaming services (Netflix, Max, Disney+), their tastes are highly specific. and social pressure.

For an 18-year-old, the primary source of entertainment isn't a TV network—it’s a person. Platforms like dominate this demographic’s screen time. As 18-year-olds enter college or the workforce, media

Shows like Euphoria , The Bear , or Sex Education resonate because they mirror the complexities of modern identity, mental health, and social pressure.