: Nearly 48% of Gen Z Malaysians have purchased items directly from social media ads, and 44% trust recommendations from influencers they follow.

: 53% of young consumers prefer digital payment tools like mobile e-wallets for their speed and security. 🏨 Travel and Social Norms

: This format has moved from experimental to mainstream, allowing users to buy products instantly during live demonstrations.

: Approximately 76% of Malaysians use YouTube and 72% use TikTok for daily entertainment.