is an offline, paper-and-ink publication that teaches business owners how to double their sales through a mixture of direct response copywriting, psychological analysis, and aggressive daily emailing.
The first 15 issues (roughly the first 1.25 years of the publication) established the foundation for Settle’s "infotainment" methodology—a strategy that combines entertainment with hard selling to make emails incapable of being ignored. Core Philosophies in Issues 1–15 Ben Settle - Email Players 1 - 15
The early issues of Email Players focus on shifting a marketer's mindset from "providing free value" to "selling with every word". Key themes include: is an offline