During the 2007 Carnival, the "Top" stars associated with the brand were often seen at the Marquês de Sapucaí (the Rio Sambadrome) or the Anhembi in São Paulo. The media coverage focused on:

In 2007, the "Top" stars of the studio were often treated like mainstream "Muses" of the samba schools. It was the year of the "celebrity crossover," where reality TV stars and adult film actresses competed for the spotlight alongside traditional carnival royalty. The 2007 Aesthetic: Glitter, Feathers, and Gritty Film

2007 was the height of the "Camarote" culture, where exclusive VIP boxes became the center of the Brazilian social universe. Why 2007 Stands Out