Historically, easyJet’s visual identity was built on two iconic pillars: for the wordmark and Futura for general communication. However, as the brand shifted toward a more digital-first approach, it introduced the easyJet Rounded family in 2013.
: This "chubby," playful serif font remains the core of the logo. It is defined in the easyGroup Brand Manual as "white lettering on an orange background". easyjet rounded book font new
: Unlike standard sans-serifs, it features rounded terminals that give it an organic, "friendly" feel. Historically, easyJet’s visual identity was built on two
: It is a proprietary typeface. It is not available for public purchase or commercial use, though it is used across all owned channels. It is defined in the easyGroup Brand Manual
: Created by the London-based studio Dalton Maag , this custom font was designed to mirror the friendly, approachable curves of the logo while remaining highly legible in smaller sizes, such as on the easyJet App or in-flight materials. Key Features of the Font
The easyJet Rounded Book font is part of a larger family that includes weights.