The gaming industry also saw a peak in engagement. Global data from July 2021 showed that over half of the world's gamers were playing major action titles like Assassin's Creed and Call of Duty . Simultaneously, YouTube remained the leading platform for gaming-related social activities, though Facebook surprisingly ranked ahead of Twitch in overall community conversation during this period. Digital 2021 July Global Statshot Report - DataReportal

: The festival concluded with the wild body-horror thriller Titane winning the Palme d'Or, an event made famous when jury president Spike Lee mistakenly announced the winner early .

: A massive fashion-focused trend inspired by Busta Rhymes' "Touch It" took over the app, with creators using synchronized transitions to showcase multiple outfits.