: Many celebrities used their platforms for pandemic relief. The Weeknd launched XO Face Masks to support MusiCares, while Disney sold character-themed masks for charity. Top 70 Social Media Trends in May - Trend Hunter
: Remained the top-grossing movie of 2020 "by default" as theaters closed. Digital and Social Media Trends
By May 2020, the global entertainment landscape had undergone a radical transformation. With traditional venues shuttered due to the pandemic, "entertainment content and popular media" pivoted toward digital-first experiences, setting new records for streaming services and social media engagement. The Rise of the "Stay-at-Home" Experience