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In late December 2017, the global box office was under the absolute command of "Star Wars: Episode VIII – The Last Jedi." Having premiered just a week prior, by December 24, it was the primary topic of conversation in popular media.

In conclusion, 24/12/17 was a microcosm of the late 2010s media shift. It was a day where the old guard of broadcast TV and cinema-going stood side-by-side with the disruptive power of Netflix originals and viral digital creators, forever changing how we consume entertainment during the holidays. girlgirlxxx 24 12 17 ella reese and river lynn new

Marking the conclusion of a major comedy franchise. The Streaming Pivot: Netflix’s "Bright" In late December 2017, the global box office

Content creators were no longer peripheral to the entertainment industry; they were the industry. On 24/12/17, the most-consumed media for younger demographics wasn't the televised "Yule Log," but rather high-energy, personality-driven content on YouTube and the burgeoning short-form experiments on platforms like Instagram Stories. The Television Tradition Marking the conclusion of a major comedy franchise

While streaming was rising, December 24, 2017, still held space for traditional broadcast media. In the US and UK, television schedules were packed with:

By December 2017, popular media was heavily influenced by the "pivot to video" on social platforms. YouTube creators were at their zenith, with holiday-themed vlogs (often called "Vlogmas") driving billions of views.

Programs like "CMA Country Christmas" and various animated classics continued to draw multi-generational audiences.