Epub - How Brands Grow Part 2

: Growth in services (like banking) or durable goods (like cars) still follows the pattern of increasing penetration rather than just deepening loyalty among existing users.

: This refers to how easy it is for a buyer to find and purchase the product. It is built through Presence (being in more locations), Prominence (being visible on the shelf), and Relevance (being available in the right context). 2. Expanding the Laws of Growth how brands grow part 2 epub

: The authors provide data showing that the same laws of penetration and Double Jeopardy apply in markets like China and in complex B2B environments. : Growth in services (like banking) or durable

While Part 1 focused largely on fast-moving consumer goods (FMCG), Part 2 proves these scientific laws hold true for nearly every category: Prominence (being visible on the shelf)

: Even "exclusive" luxury brands grow by reaching more occasional buyers rather than relying solely on a small, hyper-loyal base. 3. Key Evidence-Based Laws Reaffirmed How Brands Grow (Part 2) | Summary & Notes - Will Patrick