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Exploring brand equity, brand architecture, and how to craft a compelling brand story that resonates in a crowded marketplace. 5. Designing and Managing Services
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A comprehensive PPT set for the 16th edition typically covers these core pillars: 1. Defining Marketing for the New Realities
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Introduction to the core concepts of marketing, value creation, and the evolution of the marketing mix (from the 4Ps to more holistic models). 2. Marketing Strategy and Analysis
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Whether you are an MBA student, a marketing professional, or an educator, is the undisputed "Bible" of the industry. Now in its 16th edition , this seminal text has been updated alongside Kevin Lane Keller and Alexander Chernev to reflect the modern, digital-first landscape.