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Long-running adventure tales that kept children waiting eagerly for the next week's issue.
Occasional digital reprints or anniversary specials from the parent publisher.
With the advent of television cartoons and later, the internet, the landscape for children’s print media changed drastically. Like many of its contemporaries, Muthu faced challenges in maintaining its massive circulation numbers in the digital era. However, the brand remains a symbol of "Malayali Nostalgia."
By using simple yet grammatically rich Malayalam, it helped children transition from school textbooks to broader literature.