For professionals looking to build a career in 2025, or brands aiming to emulate their social media strategy, understanding the Violet Grey ecosystem—where the "Violet Code" dictates what is worthy of a vanity—is essential.
While maintaining a curated luxury aesthetic on Instagram, Violet Grey uses TikTok to drive beauty discovery, tapping into the platform's power for viral, educational storytelling.
As Violet Grey executes a major 2025 expansion—including new stores in Manhattan and international launches in London—the demand for high-level creative and strategic talent has surged.