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: Despite the shift to on-demand, live digital events reached new heights. For instance, Disney+ Hotstar set a global record in 2023 with 59 million concurrent viewers for a single event. Social Media as the New TV

By October 2023, the "streaming wars" had entered a new, more sober phase. After years of unchecked spending on original content, platforms like and Disney+ shifted their focus from subscriber acquisition to bottom-line profitability. pinkyxxx 23 10 09 lia lovely and brickzilla lia hot

As of late 2023, the landscape of reached a critical crossroads. On October 9, 2023 , the industry was grappling with the fallout of major geopolitical shifts, the rapid ascent of generative AI, and a decisive move toward "ad-supported" streaming models. : Despite the shift to on-demand, live digital

: Free Ad-Supported Television (FAST) became a dominant force, offering a "lean-back" experience similar to traditional cable but delivered via the internet. After years of unchecked spending on original content,

: High inflation and "subscription fatigue" led roughly 47% of consumers to change their subscription habits. In response, major streamers heavily promoted cheaper, ad-supported tiers. By the end of 2023, nearly two-thirds of consumers in developed markets held at least one ad-supported subscription.

Digital 2023 October Global Statshot Report - We Are Social Indonesia