In early 2017, the "media" part of "entertainment and media" was obsessed with three major shifts:
Facebook Live and Instagram Stories (which had only launched months prior) were hitting their stride. Media analysts predicted that 2017 would be the "tipping point" where native video replaced static posts across B2B and B2C platforms.
At the cinemas on this specific Wednesday, the domestic box office was led by Hidden Figures , which continued to outperform expectations by telling the untold story of Black female mathematicians at NASA. Other notable titles in rotation included M. Night Shyamalan’s Split , which had recently revived the director's career, and Moana , which was finishing its dominant run as the year's premiere animated feature. The Shift to Interactive Content
While Netflix was busy launching hits like Stranger Things , social platforms were leaning into "disappearing" content. By January 2017, Snapchat's Discover feature was generating 7 billion video views daily, forcing traditional media outlets like Cosmopolitan and BuzzFeed to rethink their mobile storytelling.
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