Principles Of Marketing By Philip Kotler Ppt Chapter 1 Online

Focus on large-scale selling and promotion (usually for unsought goods).

Kotler introduces a simple model of the marketing process. The first four steps focus on , while the final step focuses on capturing value from them .

Delivering superior value through the 4 Ps (Product, Price, Place, Promotion). principles of marketing by philip kotler ppt chapter 1

One of the biggest misconceptions Kotler addresses immediately is that marketing is synonymous with advertising or selling. Instead, Kotler defines marketing as:

Reaping the rewards in the form of sales, market share, and profits. 3. Core Customer Concepts Focus on large-scale selling and promotion (usually for

Focus on knowing the needs of target markets and delivering satisfaction better than competitors.

Understanding the Fundamentals: Principles of Marketing by Philip Kotler (Chapter 1) Delivering superior value through the 4 Ps (Product,

Researching customer needs and wants.

Chapter 1 concludes by looking at how the world is shifting. For a modern PPT, you must include: