In 2010, the internet was in a transitional phase. We were moving away from the "Charlie Bit My Finger" era of accidental home movies and into an era of self-aware, albeit often unpolished, content creation. When a video titled "Housewifes Girls" (or involving young women parodying the Real Housewives franchise) began circulating, it hit a nerve that few could have predicted. The Content: Performance vs. Reality
became the dominant social network, allowing videos to be shared with "friends of friends" at lightning speed. In 2010, the internet was in a transitional phase
The video featured a group of young women or girls—depending on which version of the viral trend you encountered—mimicking the dramatic archetypes of the Real Housewives reality TV stars. At the time, the Bravo franchise was reaching its cultural zenith. The Content: Performance vs