Chopra identifies three critical phases: strategic design, planning, and operational decisions. Process Views: Processes are analyzed through two lenses:
Processes are categorized based on whether they are initiated in response to a customer order (pull) or in anticipation of one (push). New Updates in the 7th Edition supply chain management sunil chopra 7th edition ppt new top
Processes are divided into cycles performed at the interface between two successive stages. supply chain management sunil chopra 7th edition ppt new top
The text focuses on achieving a "strategic fit" between a company’s competitive strategy and its supply chain strategy. supply chain management sunil chopra 7th edition ppt new top
The primary objective is to maximize the net value generated—the difference between the value of the final product to the customer and the total cost incurred across all stages.