: Retailers are shifting toward "upgraded components" and "level-up" accessories. This includes moving from basic PVC figures to premium, hand-painted models like the Banpresto Naruto Colosseum Tsunade , which are often featured at steep discounts—sometimes up to 37% off.

In previous years, holiday sales were limited to common stock. However, the initiative focuses on high-rarity items and specialized digital content:

: The sale also extends to digital assets, such as Tsunade-themed emotes and GIFs for streaming, which have seen a surge in popularity as "instant unlock" holiday bundles. Top Picks for the Tsunade Xmas Sale