A staggering 83% of Gen Z reported using YouTube to watch soothing content like ASMR, nature films, and "oddly satisfying" clips to decompress from daily stress.
The dominance of Instagram Reels and YouTube Shorts redefined how we discover entertainment. xxnx 2022 better
One of the most significant 2022 trends was the pivot toward video as a tool for mental health. A staggering 83% of Gen Z reported using
Unlike the highly polished TV ads of the past, 2022 viewers gravitated toward casual and real video subjects. This "unfiltered" look helped users find lifestyle products and services they actually trusted. 3. Immersive and Interactive Experiences Unlike the highly polished TV ads of the
Technologies for meditation and AI-driven personal trainers began integrating more deeply with video interfaces to provide a "better lifestyle" right from the living room. 2. Short-Form Video: The New Entertainment Default
Entertainment in 2022 became something you do , not just something you watch .
By late 2022, short-form video became the most frequent type of content consumed by younger audiences, with 85% of Gen Z watching it at least weekly.